1
You will be stubborn. Very stubborn.
Stubborn about the goal, flexible about the path.
Global ecosystem for tourism entrepreneurs
Build your own agency. Grow it as a business.
Your own brand, technology, suppliers, training, AI and an international structure working behind your business.
Own brand · No prior experience · Physical, online or hybrid
Your brand in front.
The entire X12 structure behind.
License, insurance, guarantees, branding, web, suppliers, training and systems included. And that's just the beginning.
EntrepreneursTravel agenciesTour operatorsSpecialists
Your brand in front. The entire X12 structure behind.
The strength of a large organization. The freedom to remain yourself.
21
YEARS — Since 2005
29
COUNTRIES — International experience
2
CONTINENTS — Europe · North America
587
SUPPLIERS — Tourism ecosystem
X12
International business structure
We're not a software.
We're not a course.
We are a business ecosystem.
Club X12 connects entrepreneurs, technology, knowledge, specialists and all types of tourism businesses within a single environment. Each member develops their own business. We provide the infrastructure.
EcosystemEntrepreneurs
Travel agencies
Tour operators
Wholesalers
DMC & Receptive
Consolidators
Hotel chains
Airlines
Bus companies
Specialists & Consultants
Marketing & sales
Technology & AI
Continuous training
Tourism suppliers
Connections convey collaboration, not hierarchy. Each company keeps its own identity and business.
Want to know if you qualify?
Find out in less than 1 minute.
Nuestra historia en números
Una historia que no para de crecer
Desde una sola agencia en 2005 hasta un ecosistema global hoy. Esto es lo que hemos construido juntos.
20050Años en el sector
Oct 2026+5 nuevos proyectos/mes
1
Agencias lanzadas
En el sector desde 2005
1
PAÍSES
Proyectos realizados
10+
Empresarios YouTube
Comunidad activa de aprendizaje
0K
Seguidores en Meta
Facebook e Instagram
20052026 · HOY
AI should give you time back.
Not take clients away.
We automate everything where a machine can do the job correctly so people can dedicate more time to what they remain irreplaceable at.
TALKING TO OTHER PEOPLE
Before
- Manual emails
- One-by-one reminders
- Outdated CRM
- Lost follow-ups
- Schedule full of admin meetings
- Scattered documents
- Manual content
- Repetitive tasks
With Club X12
- Listen to the client
- Advise with knowledge
- Sell better
- Negotiate terms
- Travel and discover products
- Build real relationships
- Build loyalty with value
- Think about strategy
More technology behind.
More people in front.
THE CODE OF X12 ENTREPRENEURS
The 12 Commandments
of the X12 Entrepreneur
We don't ask for perfection. We ask for direction. These twelve principles define how we think, decide and move forward within X12. Not a decorative poster: an agreement between people who share the same path.
2
You will always keep a goal in mind.
You won't stop until you reach it, and when you do, you'll go for the next rung.
3
You will not falter.
You may tire, rest and correct course, but you won't quit. Your competition doesn't stop.
4
If you fall, you will ask for help.
And if a peer falls, you'll lend a hand. In X12 no one has to rise alone.
5
When the path ends, you will build another.
The goal isn't abandoned: it's reached through a new route.
6
You will exercise every day.
Much or little, but you will. Your health holds up everything else.
7
You will eat healthier than not.
You won't seek perfection: you'll care for the energy you live, decide and lead with.
8
You will cultivate your mind.
You will read, study and know your specialty better every day.
9
You will learn from the best.
You'll listen to those who walked the path before, without stopping thinking for yourself.
10
You will cultivate your relationships.
You'll surround yourself with people who add up and try to add up too. What doesn't add, subtracts.
11
You will walk with humility.
There will always be someone who knows something you don't yet know.
12
You will measure your own success, not others.
You won't live watching someone else's scoreboard.
Read them. Live them. Share them. This is X12.
— Raúl Mata
ALL INCLUDED
Everything you need. In a single ecosystem.
What you'd expect to find in a large tourism organization is included. The X12 difference starts after.
AND HERE THE X12 DIFFERENCE BEGINS
Technology infrastructure
NeuroHUB X12
The digital brain of your business.
All ecosystem companies can work on a common technology infrastructure designed to centralize and automate much of their activity.
NeuroHUBX12Digital Brain
Leads
CRM
Marketing
Email & WhatsApp
Sales
Calendar
Automations
AI
Customer service
Loyalty
Web & social
Data & processes
LA FAMILIA DE IA DEL CLUB X12
No necesitas aprender todas las inteligencias artificiales. Necesitas que trabajen juntas para tu agencia.
Dentro de NeuroHUB X12 no encuentras otra colección de herramientas que tendrás que aprender a utilizar por separado. Encuentras un equipo coordinado de inteligencias artificiales que entiende lo que necesitas, diseña la solución, la construye, la programa y puede convertir tu conocimiento en agentes capaces de trabajar contigo.
NALATRAVEL.AI
La consultora estratégica para turismo
Le cuentas el problema, el objetivo o la oportunidad. NALA analiza la realidad de tu agencia, ordena la estrategia y convierte lo que necesitas en instrucciones claras para construir la solución.
CREADOR DE MUNDOS
El mecánico digital
Conoce y opera las herramientas de NeuroHUB X12. Construye páginas, formularios, campañas, embudos, automatizaciones, procesos, seguimientos y soluciones digitales a partir de las instrucciones recibidas.
NEO.AI
El ingeniero de sistemas
Cuando una herramienta estándar no es suficiente, NEO diseña y programa la web, aplicación, integración, función o solución tecnológica que el negocio necesita.
NeuroEXTENSIONES
Tus propias inteligencias artificiales
Agentes entrenados con tu conocimiento, productos, procesos, tono y forma de atender. Pueden apoyar a tu equipo y atender a tus clientes a través de los canales que tengas conectados.
ESTRATEGIACONSTRUCCIÓNPROGRAMACIÓNEJECUCIÓN
"No son herramientas sueltas. Es una cadena de trabajo digital coordinada dentro del mismo cerebro empresarial."
X12 METHODOLOGYFrom "I want to create something" to having a
From "I want to create something" to having a
tourism business running.
A proven step-by-step process so you don't have to guess the path or waste months making beginner mistakes.
01
BUILD
Business foundations and structure
We define the business, legal structure/licenses, unique positioning and systems architecture from day one.
- License models & guarantees
- Catalog structure
- Brand positioning
02
DIGITIZE
NeuroHUB X12 & Automation
We implement the common technology infrastructure, NeuroHUB X12, AI clones and automation of repetitive processes.
- NeuroHUB X12 setup
- AI Assistants & Clones
- Multichannel centralization
03
SELL
Acquisition, funnels & conversion
We activate campaigns, TravelClubMaker X12, conversion funnels, travel financing options and closing protocols.
- TravelClubMaker (Travelers club)
- Financing up to €5,000/pax
- Pipeline & closing via WhatsApp
04
GROW
Optimization, community & scaling
We measure real metrics, participate in Summits (Madrid/Miami), exhibit at FITUR and scale with specialist support.
- International events and Summits
- Joint stand at FITUR
- Specialist network by destination
"It doesn't mean someone will build your business for you. It means you don't need to invent the path from scratch."
We put a first AI layer
across your entire business.
We don't try to replace all processes at once. We analyze where time is lost and apply AI where it produces a real improvement.
AI + AUTOMATION + DATATransversal layer across the whole company
Marketing
Sales
Service
Operations
Admin
Loyalty
Training
Management
"If a machine can do a repetitive task correctly, maybe a person shouldn't keep wasting time doing it."
What works today may not work in 12 months.
Marketing changes. AI changes. Platforms change. That's why Club X12 understands training as part of the ecosystem, not a course that starts and ends.
Business management
Digital marketing
Lead acquisition
Sales
Loyalty
Artificial intelligence
Automation
Technology
Tourism
Productivity
Strategy
Growth
You don't need to learn everything.
You need to know what to learn now.
One ecosystem. Many companies. One same vision.
EcosystemOwn brands and companies
Club X12Línea ToursNeuroHUB X12Método X12X12 PartnersX12 Partners ColombiaX12 EditorialUSA para Empresarios
Partners and alliances
Proveedores turísticos (587)Mayoristas y consolidadoresCadenas hotelerasCompañías aéreasPlataformas B2BEspecialistas por destino
Connections convey collaboration, not hierarchy. Each company keeps its own identity and business.
This wasn't born in a PowerPoint presentation.
Raúl Mata has worked in tourism since 2005. After more than two decades working with entrepreneurs in the sector across 29 countries, he turned that experience into the X12 Method and then put it in writing.
Raúl Mata Torrado — Founder of Línea Tours and Club X12 · Creator of the X12 Method · Author of “De pasajero a piloto X12”
The book didn't create the method. The method was born from living the problems.
TESTIMONIALS & REAL CASESWe don't want you to believe us.
We don't want you to believe us.
Look at what those already inside say.
Short stories, concrete implementation, real images and results reported by X12 ecosystem entrepreneurs themselves.
21
Years in the sector
29
Countries
1906
Agencies launched
4720
Entrepreneurs on YouTube
26K
Meta followers
Azucar Travel
Grettel Rojas
Ecuador & Miami, USA
"To everyone who's hesitating, I'd say don't be afraid, pursue your dreams, they come true."
Worked at a Cuban/American travel agency. Started in 2019 applying Club X12's step-by-step methods.
Currently operates 2 travel agencies (Ecuador and Miami).
KaraTours
Jennifer Nanayakara
Spain / Philippines
"Now I work from home, doing what I love and have more time for my family."
Came from real estate. Opened a month before the pandemic looking to specialize in Disney and ended up specializing in the Philippines.
100% remote business with family balance.
Mi Alma Viajes
Nieves Arteaga
Spain
"Now I see my future quite positively, I have a large volume of trips."
26 years in aviation. With no prior digital marketing or business management knowledge, she created her agency from scratch.
Agency built from scratch with recurring traveler volume.
AGREEMENTS & COVERAGE
Tourism suppliers and wholesalers who trust us
Club X12 agencies and partners operate with major chains, consolidators, insurers and wholesalers with agreed conditions.
Press mentions
Frequently asked questions
If you're going to create a travel agency,
build it as a business from day one.
You don't need to start with all the answers. You need a system, technology, knowledge and people to help you find them.
Club X12 — Tourism Entrepreneurs
